It is by mixing ingredients in her kitchen that Merle Norman creates 3 Steps to Beauty: Cleansing Cream™, Miracol® and Powder Base Foundation™ — the pillars of what will ultimately become a beauty empire. The first Merle Norman Cosmetics Studio opens in 1931 – Santa Monica, CA. In 1932, Merle’s nephew J.B. Nethercutt becomes the first employee. By 1934, there are 94 franchises flourishing in America. In an era of limited work options for women, Merle Norman offers an unheard-of opportunity to become an entrepreneur.

2023:

Today Merle Norman Cosmetics remains family owned and operated with Jack and Helen Nethercutt at the helm. They are dedicated to Merle Norman’s original mission: To give every woman a more beautiful life. When you shop at a franchised studio or online you can feel good about supporting the dreams of a small business owner.